Samsung

To promote a partnership between Samsung and the heist film Red Notice, we put Neo QLED TVs on billboards and told people not to steal them.

People couldn’t resist pulling off heists of their own.

We specifically told people what not to do. And, of course, they didn’t listen.

We posted daily updates with clues to the locations where people should not steal the TVs.

After all the TVs were stolen off the billboards, we told people not to steal them from the Samsung website.

Still, no one listened.