Chick-Fil-A

Chick isn’t open Sundays because they want their employees and customers to be able to spend more time with their loved ones. As an activation for the Holidays, we created “The Time Shop” in NYC: an experience where people could give the gift of time. The shop included different rooms such as story time, play time and snack time. It culminated in the “giving time” room where you could create a card with the help of a calligrapher and pledge hours of your time to family and friends—Like 3 hours of playing a board game or 2 hours of foot massages. The campaign kicked off with an animated film that lead people to the store.